![]() Netflix isn’t any different from its competitors in that respect: It’s putting these new numbers out because they think they reflect well on Netflix.Īnd while those numbers may be interesting for you, A Person Who Watches Netflix, the numbers are really aimed at a professional audience. Instead, video viewing is increasingly fragmented into different streaming services owned by different companies, which cherry-pick audience data to share when they think they have something to boast about. One streaming company publishing its own viewing data on a regular basis isn’t the same as the old TV world, when Nielsen regularly tracked viewing consumption for all TV networks and made that data widely available.īut we’re not living in that world anymore. Here’s a sample of what Netflix’s ratings will look like - these charts rank Netflix’s global viewing for the second week of November, and include stuff Netflix owns as well as stuff it licenses from other companies: This will have almost zero impact on the way you watch Netflix - unless you are into tracking data about the way other people watch Netflix. Netflix also says it will bring in accounting firm Ernst & Young to audit its numbers, and will publish a report from that company next year. ![]() The company will have global rankings for TV shows and movies, as well as top 10 lists for 90 different countries. Netflix’s data will show up on its own website, where it will offer multiple top 10 lists that rank titles by the number of hours the company’s subscribers have spent watching them. Now, the company says it wants to bring them back, sort of: The streaming giant is going to start publishing lists of its most popular TV shows and movies, which it will update weekly. When Netflix ushered in the streaming video era, it helped kill off traditional TV ratings.
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